Tennessee-based Tractor Supply Co., which has more than 1,200 stores in 46 states, picked Castle Rock for its first Colorado store, and in early August began grading the five-acre site for a store of about 22,000 square feet.
“It's exciting to be moving dirt and getting under construction in Castle Rock,” said Ray Hix, founder of Hix Snedeker Companies. The Alabama firm owns the property, is developing the site, and then will lease the space to Tractor Supply Co.
There won't be any tractors, however.
Tractor Supply Co., which started in the 1930s as a mail-order tractor-parts business in Chicago, has since phased out its tractor supply, Hix said.
“They sell all the stuff that goes with the lifestyle … of a hobby farmer,” he said.
Hix said the site at 959 Plum Creek Blvd. is great, across the street from the Douglas County Fairgrounds, which is a landmark easy to describe to people. And the type of customer that needs what Tractor Supply sells is “well-represented in the area.”
“We thought this would be a good market to have the store,” said Hix, who has developed Tractor Supply Co. stores across the country.
Hix said animal feed is probably the store's top product as well as “various things for small farms.” His last visit to a Tractor Supply store was to buy a hand truck and trailer jack.
“It has a little bit of everything,” Hix said. He added that customers appreciate the ability to get out of the store faster than in visits to big-box supply stores.
The site, which is in the southwest corner of the intersection of Plum Creek Boulevard and Plum Creek Parkway, is also just north of Daniel C. Oakes High School. He said the lot will be fenced and screened.
Hix said Tractor Supply, which is typically the second-best-performing stock on NASDAQ, second only to Apple, is a well-run, conservative company that caters to customers' needs. “Life is pretty simple: Say what you're going to do and exceed expectations,” he said.
Construction time for this store, which will employ about 20 people, will take about six months, it's estimated.