Castle Rock votes to offer naming rights for buildings, parks

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Individuals or businesses will now be able to buy the right to name a Castle Rock building, park or other facility.

Castle Rock Town Council voted unanimously Oct. 1 to amend the current town policy for naming parks and facilities to allow individuals or businesses who, for a significant donation, want the opportunity to have naming rights.

But there are limits.

Companies “that receive a majority of their revenues through the sales of alcohol, tobacco, firearms or sexually explicit materials; and names affiliated with religious and political groups; would not be considered because of the town's naming committee's guidelines,” according to a memo to town council from Kristin Trbovich, Castle Rock's park and recreation business analyst.

“Names should be community and family-friendly and to the best of our ability continue to foster a sense of small town character and history,” she wrote.

Rob Hanna, Castle Rock's parks director, told the council prior to the vote that the newly formed Castle Rock Parks and Trails Foundation was anxious for this change in policy, as the group had targeted as their first fundraising project the town's under-construction regional park — Philip S. Miller Park, west of Interstate 25 and south of Plum Creek Parkway.

“(The foundation's) geared up to hit the pavement,” Hanna said.

It's always been anticipated that some private money would be a part of the funding picture, and private money now could ease an unexpected load.

The 225-acre project, the town's largest park project ever, is going to take more time to construct than anticipated. Recently, the town council, faced with a higher price tag — more than $4.4 million in additional costs because of unanticipated soil complications and rising construction costs — decided to scale back the park's Phase 1 plan so the town could stay within budget.

So, the amphitheater, and a meeting house with pond, and an adventure playground will have to wait. The main things to be done in this phase will be a field house, pool and lighted athletic field, as well as all of the grading, utilities infrastructure, road building and some landscaping for a total cost of $20.8 million.

Prior to the Oct. 1 amendment of the naming policy, the naming policy, which was established in 2006, didn't address monetary contributions.

In the original policy, someone could suggest a name, and if the name was selected — which according to the policy's guidelines would be something that fostered a sense of community, small-town character, a celebration of history or natural environment — the only reward the person got was the satisfaction of thinking up the selected name.

Now, there are a couple of new categories addressing monetary contributions.

Trbovich said that to get naming rights for a major facility such as a building or park, what is required is either a donation of 50 percent of the capital costs; or all or most of the land for the facility; or a long-term operational endowment of at least 10 years.

Philip S. Miller Park, named after a major benefactor and longtime resident, will keep that name, but components within the park could have other names.

The amphitheater is the main element that the Castle Rock Parks and Trails Foundation is seeking naming-rights donations for, town spokeswoman Karen McGrath wrote in an email.

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